Allen Sportswear

A Case Study for Sportswear e-Commerce

 

 

 

 

 

 

 

 

Allen Sportswear Responsive Screens

E-Commerce Case Study

We provided our client SEO services to improve their customer acquisition without having to spend a fortune in Google Ads. The client was previously spending tens of thousands of dollars on Google ads with decent results. However, most of their profit was being eaten up by feeding Google Ads with spend. We were able to completely replace their Google ad spend at a fraction of the cost using SEO to improve customer acquisition.

While there were only modest gains in traffic, their profitability greatly increased because their rankings have improved dramatically. They continue to grow and have achieved a great level of success due to the services that our SEO teams have provided.

Traffic Results

41%
Total Visitors
41%
New Users
38%
Total Sessions
49%
Pageviews

230% Increase In First Page Keywords

The number of keywords that they ranked for actually decreased by 8%, however, in the keywords that matter they had a tremendous increase. The first-page keywords this newly updated website ranked for enhanced by over 230% during those 12 months.

During that 12 month period, they went from 270 keywords that they ranked for on the first-page nationally to almost 640. Of those 640 first-page rankings, 107 were in the top 3 nationally. Since then, they have continued to grow and gain visibility. They now rank for over 5,800 keywords nationally, with over 1,300 on the first page and over 300 in the top 3 nationally.

Their national rankings for the top 3 slots have improved 1,167% since they started working with our SEO team.

Keyword Results After 12 Months

Top 100 Results

Keywords Before - 4646

Keywords After - 4312

First Page Results

Keywords Before - 270

Keywords After - 639

Top 3 Results

Keywords Before - 107

Keywords After - 532

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